COMMUNICATE & CREATE
Our chapter has a strong commitment to continuing education to help our members grow professionally and personally. Each month, we offer professional development programming focused on networking, building knowledge, skills, and abilities. Join us every Second Wednesday to make an investment in you.
Navigating The PermaCrisis: Crisis Communication in Today’s World
Wednesday, May 10
11:30 a.m. to 1 p.m.
Crises are almost inevitable and, when handled poorly, they have the potential to cause damage to your organization’s reputation and image.
Maxine McBride, founder and president of Clockwork Marketing Services, will provide details that can help you in reviewing your communication preparedness, crisis response, and recovery.
For over 25 years, Maxine and her team of professionals have provided public relations and marketing services for leading companies. Maxine's dedication and visionary contributions set her apart as one of the most respected public relations professionals in the industry.
A sought-after expert on strategic and crisis communications, Maxine is known for her skillful and instinctive advice in challenging situations. She calmly implements a plan, works closely with corporations, individuals, and key stakeholders to provide crucial messaging internally, and creates and executes a strategic plan for critical external communications.
Maxine is deeply committed to the community in which she lives and works, as evidenced by the extraordinary number of charitable and civic causes that she and her company support.
Maxine has served on the JAX Chamber Board of Directors and Board of Governors and is a Chamber Trustee. She is a 2011 Leadership Jacksonville alumni and served on the Leadership Jacksonville Board of Directors. In addition, Maxine is a founding member of the North Florida Urban Land Institute, an active Board member of the Monique Burr Foundation for Children, and the Women's Board of Wolfson Children's Hospital.