Eye-catching videos and images are important, but the copy you include is just as important. Create strategic content that captures attention, centers on your audience, and maximizes your efforts. Dr. Annmarie Kent-Willette gave some great tips to do just that at the February Engage event. Here are a few highlights.
Attention Getting Devices
Use attention getting devices you would rely on when developing traditional types of content. These include telling a story, using an interesting quote, injecting humor, and highlighting startling statistics.
Audience Centered Content
Positive and Focused Content
Maximize Your Effort
Content Tailored to the Platform
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