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Make the Most of Your Social Content

Dr. Annmarie Kent-Willette

Eye-catching videos and images are important, but the copy you include is just as important. Create strategic content that captures attention, centers on your audience, and maximizes your efforts. Dr. Annmarie Kent-Willette gave some great tips to do just that at the February Engage event. Here are a few highlights.

Attention Getting Devices

Use attention getting devices you would rely on when developing traditional types of content. These include telling a story, using an interesting quote, injecting humor, and highlighting startling statistics.

Audience Centered Content

Positive and Focused Content

Maximize Your Effort

Content Tailored to the Platform

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